Chhaya Goswami <br/><br/>
GLOBALIZATION BEFORE ITS TIME: THE GUJARATI MERCHANTS FROM KACHCHH  - Story of Indian business. 

 - 1 
 - Gurgaon  Portfolio-Penguin Group  2016/02/18 
 -  291 
<br/><br/> How did the Kachchhi traders build on the Gujarat Advantage?<br/>In the eighteenth and early nineteenth centuries, during the dying days of the Mughal empire, merchants from Kachchh established a flourishing overseas trade. Building on a rich legacy of free trade in pre-modern times between the many ports of Gujarat and the Middle East, the Kachchhis dealt in pearls, dates, spices and ivory with the faraway lands of Muscat and Zanzibar. <br/>The Kachchhi merchants behaved much like today’s venture capitalists. They knew how to grow capital, seek new markets, and create them where they didn’t exist. They also had a phenomenal risk appetite. What they were able to practise was nothing less than the traits of globalization before its time. 
<br/><br/><label>ISBN: </label>9780143425120 
<br/><br/><label>Source: </label> Purchased  Prism Books, Kadavanthra, EKM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Merchants--India--Kachchh--History. Kachchh (India)--Commerce--History. Gujaratis (Indic people)--Commerce--History. Globalization--Economic aspects.
<br/><br/><label>Dewey Class. No.: </label>330.95475