TY  - BOOK
AU  - George E. Belch & Michael A. Belch
TI  - ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
SN  - 0
U1  - 659.1 
PB  - Tata Mc Graw Hill Pub. Co. Ltd
KW  - ADVERTISING
KW  - Advertising And Public Relations
ER  -