George E. Belch & Michael A. Belch <br/><br/>
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE 

 - 6 
 -  Tata Mc Graw Hill Pub. Co. Ltd  2006/01/01 
 -  850 
<br/><br/><label>ISBN: </label>0 
<br/><br/><label>Source: </label> Gift  Dhanya. N 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>ADVERTISING
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising And Public Relations
<br/><br/><label>Dewey Class. No.: </label>659.1