Vijay Govindarajan & Chris Trimble BEYOND THE IDEA: SIMPLE POWERFUL RULES FOR SUCCESSFUL INNOVATION - 1 - Macmillan 2013/01/01 - 178 ISBN: 0 Source: Purchase Amazon Seller Services Pvt. Ltd. Subjects--Uniform Titles: INNOVATION Subjects--Topical Terms: Innovation by Management Dewey Class. No.: 658.4063