Kevin Lane Keller <br/><br/>
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 

 - 1 
 -  Pearson  2006/01/01 
 -  816 
<br/><br/><label>ISBN: </label>0 
<br/><br/><label>Source: </label> Gift  Lalitha Balaraman 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>BRANDS AND
<br/><br/><label>Subjects--Topical Terms: </label><br/>Use Of Brands And Trademarks
<br/><br/><label>Dewey Class. No.: </label>658.827