Theodore Levitt <br/><br/>
HARVARD BUSINESS REVIEW: MARKETING MYOPIA 

 - 0 
 -  Harvard Business Press  2008/01/01 
 -  90 
<br/><br/><label>ISBN: </label>0 
<br/><br/><label>Source: </label> Purchase  Home Shop18.com 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>MARKETING
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management
<br/><br/><label>Dewey Class. No.: </label>658.8